Govt sharpens Gen-Z outreach on social media
India, Aug. 20 -- Prime Minister Narendra Modi is leading from the front to reach out to the citizens, especially Gen-Z of late through social media platforms. This fact emerged during the Union Cabinet meeting on Wednesday which focused on ranking the ministers for effectively using social media to propagate their various schemes. Importantly, the report was not limited to comparing Cabinet ministers with one another. The ranking was prepared based on the traction received by their social media content across all platforms, taking into account leaders ranging from the country's top political figures to grassroots-level leaders. Sources said the assessment covered activity across Instagram, X and Facebook between May 1 and August 15, 2026...
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