India, June 5 -- The government is preparing to introduce norms to standardize edible oil pack sizes, a move industry executives say could improve price transparency for consumers and create a more level playing field for manufacturers. The proposed measure is expected to address the growing prevalence of non-standard pack sizes, including 850 ml, 875 ml, 900 ml and 950 ml packs, which industry participants say can make it difficult for consumers to compare prices across brands and assess the true cost of products on a per-litre basis.

The initiative comes amid a broader regulatory focus on consumer protection, transparent labelling and sustainable packaging practices.

"We are pleased to note that the Government of India has taken cogni...