India, April 22 -- Dish TV, one of India's leading content distribution companies, has launched its latest campaign built on the thought, 'Kuch chhota sa karne par, life hogi behtar'. The 'Always-On' campaign is rooted in a simple insight-that small, everyday decisions can significantly improve daily life, especially television viewing. The campaign addresses a key consumer reality where many households rely on free-to-air channels but also seek flexibility for enhanced content, often leading to inconsistent viewing experiences. Dish TV positions itself as a reliable alternative, offering a seamless and uninterrupted TV experience. Through Dish TV, users can access over 190+ channels along with a service designed to remain active even if ...