India, May 12 -- From informative short films touting investment prospects, to AI-driven sentiment tracking and round-the-clock digital campaigns, Delhi is preparing for a sweeping image makeover to project itself as a modern metropolis, teeming with economic opportunities driven by 'good governance', and cultural heritage.

A nearly Rs 18-crore fund has been allotted for creating a 'brand identity' for Delhi through coordinated media outreach, strategic communication campaigns, digital engagement and reputation management over a one-year period, an official told PTI on Monday.

He said the project includes preparation of a comprehensive "City Brand Playbook" defining Delhi's identity, messaging and communication strategy across departmen...