India, May 4 -- The Delhi High Court has granted interim relief to Bollywood actor Arjun Kapoor, restraining multiple entities from unauthorised use of his personality and publicity rights, including through AI-generated deepfakes and obscene online content.

Justice Tushar Rao Gedela passed an ad-interim injunction after observing that Kapoor had established a prima facie case. The court noted that no permission or licence had been granted by the actor to any of the defendants for using his name, image, likeness or persona.

Kapoor approached the court citing widespread misuse of his identity, including impersonation for event bookings, sale of unauthorised merchandise, and circulation of AI-generated deepfake videos - some of which were...