India, May 23 -- India's e-commerce and quick commerce sectors have spent billions chasing speed. New research suggests they may have been solving the wrong problem all along.

According to the Eye on the Last Mile 6.0 APAC report, unveiled on May 21, 2026, at Last Mile Leaders Asia in Bangkok, when operators across the Asia-Pacific region were asked to name the single customer promise that matters most, predictable delivery time was the clear winner - chosen by 41 per cent of respondents. Fastest possible delivery trailed at just 22 per cent. Real-time tracking visibility, a capability the industry has spent a decade marketing and building, was chosen by a mere 10 per cent. The report was produced by FarEye in partnership with ASCLA and ...