India, June 4 -- Boston Dynamics' Atlas has spent years impressing engineers with backflips and box-carrying. FIFA World Cup 2026 gave it a different kind of test. Hyundai, which owns Boston Dynamics, launched 'School of Football', a global campaign starring Atlas under its 'Next Starts Now' World Cup platform. It is not a conventional product campaign. There are no spec sheets or factory walkthroughs. Instead, Atlas watches fans study their emotions and learns the game episode by episode. Footwork first. Then passing. Then shooting.

The Ghost Rabona

The centerpiece of the campaign is a move called the Ghost Rabona, a cross-leg strike requiring precise balance and split-second timing. It is notoriously difficult for human players. Hyund...