India, July 28 -- BJP leaders have stepped up their activity on Instagram following Prime Minister Narendra Modi's call to Cabinet colleagues to engage more actively with young people through the platform, with the party using reels and videos to push its messaging on the NEET-UG paper leak controversy and examination reforms.

Modi has led the digital push in recent days, posting a series of selfie-style videos thanking young people for their response and suggestions on examination reforms.

The heightened activity comes amid student protests over the NEET-UG paper leak issue, which have highlighted the growing role of social media, particularly Instagram, in political messaging among the youth.

The BJP's official Instagram account, whi...