India, Oct. 26 -- Hyundai Motor India's Rs 9.99 lakh Bayon is more than a new SUV. It is a clear signal that the company is building its next phase of growth around SUVs, both in India and overseas.

Launched between the Venue and Creta, the Bayon gives Hyundai a second mid-size SUV. The company is targeting over Rs 250,000 combined annual sales from the Creta and Bayon, a number management sees as a starting point rather than a limit.

Hyundai has steadily rebuilt its portfolio around SUVs since the Creta arrived in 2015. The Venue, Alcazar and Exter followed, and SUVs now account for 67 per cent of the company's domestic sales in the first nine months of 2026.

Hyundai's global leadership wants that share to reach 80% by 2030. The Bayon...