India, April 8 -- In an era where artificial intelligence is reshaping industries at an unprecedented pace, public relations is no exception. From content creation to media monitoring and audience targeting, AI is redefining how communication strategies are built and executed. Today, PR professionals are leveraging AI-powered tools to analyse large volumes of data, track real-time media sentiment, and identify emerging trends with greater accuracy. AI has also made content creation easier, ensuring faster creation of press releases, reports, and social media updates, all the while keeping the process consistent and efficient. Moreover, the use of analytics makes audience segmentation easier, thus ensuring that personalised messages are de...