India, Sept. 30 -- In an era of endless entertainment choices, audiences are no longer "hungry" for new content, making authentic storytelling more important than ever, lyricist-screenwriter Prasoon Joshi said.

Joshi, who served as Central Board of Film Certification (CBFC) chief for nine years and is currently chairman of Prasar Bharati, said the sheer volume of content available across platforms has made it increasingly difficult for storytellers to hold viewers' attention.

"People have content indigestion (now). So, it's very difficult to actually make people watch something because they are not that hungry. They have been snacking on content the whole day. So, it is very challenging (to hold their attention) and it's a lot more impo...