LEGAZPI CITY, July 15 -- Artificial intelligence (AI) is emerging as a game-changing tool for micro, small and medium enterprises (MSMEs) in Bicol, enabling entrepreneurs to improve operations, strengthen digital capabilities and access wider markets.

During a press conference Wednesday, Department of Trade and Industry (DTI) Assistant Secretary Grace Baluyan said AI should be viewed as a business tool that reduces the burden on entrepreneurs rather than replacing them.

"AI is a tool. Use it to lessen the burden," she said, noting that the technology can help MSMEs automate inventory reports, develop marketing strategies, and support business decision-making.

Baluyan said DTI complements AI adoption through coaching and mentoring progr...