India, July 15 -- WhatsApp says it wants to solve one of the iPhone's biggest storage problems with its own cloud backup service. References to WhatsApp's own cloud backup servers have appeared in the latest WhatsApp beta code, replacing mentions of iCloud. Early reactions from many tech-savvy users haven't been exciting-they've been scepticism.

Apple gives every iPhone user 5GB of free iCloud storage, shared across photos, documents, device backups and app data. However, that allowance is quickly used up for heavy media users who can back up WhatsApp, with the options of either deleting the chat history or paying Apple for more space. The proposed solution is WhatsApp's own cloud backup service, allowing chat backups outside Apple's eco...