India, March 26 -- It is now confirmed that Sony is AB testing targeted discounts in the US region, as PlayStation Store Spring Sale shows different prices by accounts. Sony has been testing increasing the price for users deemed willing to spend more than others, but most of the PlayStation users feel its not fair pricing. Sony's Dynamic Pricing experiment on the PlayStation Store was earlier revealed by PSPrices. PSPrices revealed that those price increases were not marked, so users won't notice it unless they would compare prices with some other registered PlayStation account. Some users call it Dynamic Pricing, while some others are calling it Targeted Pricing, but what Sony is doing is definitely targeted pricing, as only select users...