India, March 17 -- In the last few days, Sony has faced significant backlash for AB testing targeteddiscounts in the US region. An article by PSPrices revealed that Sony has started testingincreasing the pricefor users deemed willing to spend more than others. Those price increases were not marked, so users won't notice it unless they would compare prices with some other registered PlayStation account. Some users call it Dynamic Pricing, while some are calling it Targeted Pricing, but what Sony is doing is definitely targeted pricing, as only select users from a particular region are being asked to pay more or less than the other users in the region.

According to PSPrices Sony has been testing game prices by showing different players dif...