India, July 30 -- When a new smartphone launches, the focus is usually on the price. OPPO Reno 16 x BABYMONSTER edition is trying something different. OPPO's Reno 16 series marketing push feels more like a K-pop comeback bundle, with photo cards, collectible accessories and themed packaging, signalling a new way to target younger buyers in India.

The Reno 16C is identical in terms of its hardware design, though it has different collectible features and BABYMONSTER branding. The hardware, cameras, battery, charging and software experience is the same and customers are paying for exclusivity, not new technology.

The OPPO Reno 16 x BABYMONSTER gift box includes a photo card holder, a MagSafe-compatible Reno 16 case, accessory hook, three k...