India, March 13 -- A scam rarely looks like one at first. It looks like a job lead, a request from a friend, a supportive message, or even a QR code that corresponds to some common real-life scenarios. Meta wants to solve these issues in its latest effort to improve safety across WhatsApp, Facebook, and Messenger.

The new anti-scam tools created by Meta will use a different strategy to combat scams; rather than focusing on typical, blatant forms of spam, Meta's new anti-scam tools will focus on small moments where people are more susceptible to being victimized. This is a major shift from Meta's previous approach because modern scams rely on the social context of the victim, including their timing, trust level, and sense of obligation to...