India, July 13 -- Everyone's covering the Lava Virat V1's cameras, colours and launch. But there's a more interesting question: why did Lava choose the name 'Virat' for its comeback smartphone? Why did an Indian smartphone brand with 17 years in the market choose a name that instantly resonates with millions of Indians, and what will the Lava Virat V1 price in India actually be?

"Virat" is a Sanskrit word meaning vast, grand or all-encompassing, but in India today it instantly reminds many people of cricket icon Virat Kohli. Lava's official teasers reinforce that emotional connection with taglines such as "For India's endless dreams" and #ProudlyIndian.

The Lava Virat V1 5G and Lava Virat V1 4G will launch in India on July 21, 2026, at ...