India, June 22 -- It's not a rumour. This is a statement from Apple CEO Tim Cook on the record. The most important thing he admitted on June 17, 2026 was about a possible iPhone 18 Pro price increase. Tim Cook's recorded statement on June 17, 2026 was: "Unfortunately, price increases are unavoidable," and he added that Apple had been trying to shield customers from higher costs, but "the situation has become unsustainable".

On June 17, 2026, Apple CEO Tim Cook said in an interview with The Wall Street Journal that iPhone price hikes may become unavoidable because of rising memory costs. His exact words, according to an interview with CNBC, The Daily Beast and MobileSyrup, all citing the same Wall Street Journal article: "Unfortunately, p...