India, April 21 -- The iPhone 18 price strategy is making headlines as Apple reportedly avoids hikes despite rising DRAM price increase smartphone trends in 2026. It is said that Apple will maintain the starting prices of iPhone 18 despite the 10-25 percent increase in the cost of DRAM and components to secure its market share and ecosystem expansion, by using its massive supply chain to cushion its position. This action follows a series of memory price spikes across the industry that may compel competitors such as Samsung to raise prices of Galaxy S26. By internalising the short-term pressure on margins, Apple is placing greater emphasis on the long-term user loyalty and high-margin services revenue. For Indian buyers, the iPhone 18 pric...