India, Aug. 11 -- The Indian smartphone market is heading into another busy launch cycle, with brands preparing devices across affordable, mid-range and premium segments. But the interesting shift is not just about faster chips or larger batteries. Design and personalisation are becoming part of the pitch too.

Among the upcoming smartphones, the Infinix HOT 70 Pro is drawing attention with an unusual approach to the rear panel. Samsung's Galaxy A18 5G, Realme P5 Pro 5G and Google's Pixel 11 series are also expected to join the launch wave, giving buyers more choices across price points.

The Infinix HOT 70 Pro specs suggest a device built around performance, battery life, 5G connectivity and a more distinctive look.

The biggest talking ...