India, April 27 -- Metasports Interactive, a mobile sports gaming company, has raised $20 million in user acquisition funding from London‑based growth financier Metica. The money will be used to grow its popular multiplayer cricket game, Hitwicket, by boosting marketing and attracting more players worldwide. Alongside the funding, Metica will also provide its technology to help improve Hitwicket's in‑game revenue and overall business performance.

Founded by Kashyap Reddy and Keerti Singh, Metasports Interactive has already built a strong global presence, with more than 18 million players across 109 countries. The company's ability to keep players engaged and generate consistent revenue convinced Metica to invest heavily. With...