India, April 29 -- GTA 6 fans are in for a good treat today, as Take-Two boss, Strauss Zelnick has confirmed that GTA 6 marketing will kick-off soon. He has also reassured the fans that GTA 6 release is on track, and while speaking in a conference he has also hinted at GTA 6 price being not super-premium. Wow! All this in one go, and I believe its too much for the fans to take in.

At the iicon gaming executives conference, Take-Two Interactive CEO Strauss Zelnick told Variety that the Grand Theft Auto VI marketing campaign is imminent, echoing his earlier hint of summer 'marketing beats' during the company's Q3 2026 earnings. The game, featuring protagonists Jason and Lucia in a Vice City-inspired crime story, remains on track for Novemb...