India, June 12 -- Football has always lived in chants, late-night watch parties, group chats, and friendly arguments. This World Cup season, it is also showing up in artificial intelligence prompts. OpenAI says ChatGPT received 17 million FIFA World Cup-related prompts globally in one week, with India ranking sixth for volume.

The numbers point to a clear shift. Indian fans are using ChatGPT not just to ask who is playing next, but to understand teams, plan viewing schedules, create match-day content, and take part in the global football conversation.

OpenAI has also announced a first-of-its-kind collaboration with Lionel Messi. The Argentina captain appeared on Instagram with blue-and-white hair inspired by his national team's colors, ...