India, March 5 -- Apple has launched the MacBook Neo, the lowest-priced Mac laptop to date with a price of Rs 69,900 in India. The launch of this product represents a major change in Apple's strategy for its entry-level laptops by appealing to new users and students who typically purchase Windows or Chromebook computers. The device arrives at a time when searches for "MacBook Neo price in India" and "cheapest MacBook for college" are trending across consumer tech platforms. By pricing the MacBook Neo under Rs 70,000, Apple is also looking to grow its market share in the budget PC segment.

What is most unusual about the MacBook Neo is that it does not use one of Apple's M-series processors. Instead, the MacBook Neo will use the A18 Pro ch...