India, Sept. 16 -- In an age of rapidly changing generative AI, it is becoming difficult to determine whether a photograph is authentic. Apple's solution comes with the iPhone 18 Pro series in the form of Apple Reference Image, an opt-in camera mode designed for verified photography.

The Cupertino tech giant claims its approach provides stronger security and privacy protections than existing image-provenance systems based on the Coalition for Content Provenance and Authenticity, or C2PA, standard. Apple has explained the architecture in detail on its Security Research blog.

Apple's approach to image provenance ties authenticity to camera hardware. The opt-in mode is integrated into the iPhone 18 Pro and iPhone 18 Pro Max and currently w...