India, Oct. 11 -- Amazon's Great Indian Festival and Flipkart's Big Billion Days are offering smartphone discounts across price segments, but the biggest advertised saving does not always mean the lowest price for buyers. The Samsung Galaxy S25 Ultra is listed at Rs.84,999 on Amazon, while Flipkart's iPhone 17 offer brings the 256GB model to an effective price of Rs.79,999 for eligible buyers.

The difference is in the way the discount is calculated. Some offers offer comparison of sale price to the maximum retail price (MRP), and some offers offer coupons, bank discounts or exchange bonuses. The available festive-sale prices are compared, festive-sale offers with the greatest savings are identified and certain points for buyers are highl...