Punjab, Sept. 9 -- Preventive health has become a large consumer category in India, with retreats, supplements, wearables and screening packages all competing for the same budget. The underlying evidence is narrower and duller than the market around it.
The four that matter most
For the conditions that dominate India's health burden - type 2 diabetes, obesity, high blood pressure and cardiovascular disease - the largest modifiable contributors are consistently sleep, physical activity, diet composition and chronic stress load.
None of these is a product. That is precisely why the commercial wellness market tends to talk about other things.
Where screening helps and where it does not
Screening is valuable when it catches a condition ear...