Mirzapur, Sept. 11 -- The Movie has crossed Rs 200 crore worldwide in its first week, having released in theatres on September 4.
The streaming-to-theatre bet paid off
Taking a show people watched at home, inside a subscription they had already paid for, and asking them to buy a cinema ticket for it is not an obvious proposition. Rs 200 crore in a week says the audience made the jump.
What made it work is the thing that usually costs the most on a first weekend: the audience already knew the characters. Three seasons of Amazon Prime series did the work that a marketing budget normally has to do, and the film opened with its world fully established.
What this does to the pipeline
Every streaming service in India with a show that ran for...