India, July 26 -- Prime Minister Narendra Modi highlighted the impact of the 'Catch the Rain' campaign during his weekly radio address Mann Ki Baat. In this, he praised rainwater harvesting initiatives in Bhubaneswar and other parts of the country.

Calling for water conservation to become a mass movement, the Prime Minister noted that villages, cities, panchayats, and various institutions actively joined efforts to secure groundwater for future generations.

Urban And Rural Participation The Prime Minister explained that the campaign operates on the principle of "where it rains, when it rains, catch it" to boost groundwater levels. He noted that the initiative produced notable results in urban centres, including Bhubaneswar in Odisha,...