Bhubaneswar, May 26 -- With the current Jatra (Odia theatre) season set to conclude during the upcoming Raja festival, theatre troupes across Odisha have already begun preparations for the 2026-27 season with new plays, star casts, and aggressive promotional strategies.

In a major shift from traditional publicity methods, several Jatra parties are now adopting film-style teaser campaigns to attract audiences even before the plays hit the stage. Short promotional videos featuring powerful dialogues, dramatic scenes, songs, and action-packed visuals are being released on social media platforms in an attempt to generate buzz and secure advance bookings.

Popular Jatra groups, including Shibani Gananatya, Singha Bahini, Konark Gananatya, Dha...