Bhubaneswar, May 11 -- India's rapidly growing creator economy has transformed social media into a powerful source of fame, influence, and income. Driven by cheap internet and the explosive popularity of Instagram Reels and YouTube Shorts, millions now chase viral success through short-form content. But alongside opportunities, concerns over hypersexualised content, online validation, and the commercialisation of intimacy have also intensified.

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The latest viral incident reflecting this growing social debate involves a man who allegedly performed the 'pind daan' of his alive wife after she continued sharing "exclusive content" on Instagram despite his...