Bhubaneswar, July 1 -- Gold prices are falling steadily, but instead of attracting buyers, jewellery stores are witnessing an unexpected slowdown. In the past month alone, gold prices have dropped by nearly Rs 15,000. Despite becoming significantly cheaper, customer demand has fallen sharply, leaving both traders and buyers puzzled.

The precious metal has slipped by nearly Rs 50,000 from its all-time record high. Earlier this year, gold prices crossed an unprecedented Rs 1.92 lakh per 10 grams.

Today, the price has come down to around Rs 1.40 lakh for the same quantity. Under normal circumstances, such a sharp decline would trigger heavy buying, especially among jewellery shoppers. This time, however, the trend is completely different....