Bhubaneswar, March 25 -- In a major push to strengthen rural entrepreneurship, the Government has announced a new initiative called Self Help Entrepreneur (SHE) Marts, aimed at creating dedicated marketplaces for women-led businesses under the Self Help Group (SHG) network.

These marts will function as organized retail spaces where products made by rural women can be directly showcased and sold to consumers, helping bridge the gap between producers and markets.

The SHE-Marts initiative is designed to provide structured platforms that enhance the visibility and reach of locally made products. By enabling direct sales, the government aims to eliminate middlemen, improve earnings, and create stronger market linkages for SHG members.

The m...