Bhubaneswar, July 11 -- As preparations for the annual Rath Yatra gather pace, Odisha's Pipili town has transformed into a bustling hub of traditional craftsmanship. Known for its world-famous applique work, the town is witnessing hundreds of artisan families working tirelessly to complete the vibrant Chandua clothes that adorn Lord Jagannath's chariots during the grand festival.

With orders arriving not only from Puri but also from different parts of India and abroad, the festive spirit has taken over every household engaged in this centuries-old tradition.

More than 250 families are currently involved in the intricate process of crafting the decorative canopies. From children to elderly family members, everyone is contributing to ensu...