Bhubaneswar, Sept. 29 -- Running an eatery successfully is rarely as simple as serving good food. Along with taste and hospitality, pricing, location, consistency and a strong marketing strategy can determine whether a restaurant survives or thrives. Celebrity support can be particularly powerful but it usually comes at a hefty endorsement cost.

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However, for Mumbai eatery Delhi Se one celebrity Instagram post changed everything, helping turn an Rs 18 lakh debt crisis into claimed monthly sales of Rs 2 crore.

Brothers Jaspal Singh Khalsa and Mahinder Singh Khalsa launched Delhi Se in Chembur in October 2021. The 250-square-foot out...