Hong Kong, March 20 -- This week, Air China, China Eastern Airlines (CEA), and China Southern Airlines (CSA) introduced new consumer protection rules allowing passengers to request a free refund if they find a lower fare for the same ticket within 24 hours of purchase. Read More The new policy allows passengers who buy tickets through the airlines' official channels to apply for a free refund of their original ticket after purchasing a lower-priced ticket for the same itinerary within 24 hours.

In its report, Yicai Global explains that the move is mainly aimed at addressing problems associated with ticket purchases through online travel agency (OTA) platforms. OTA platforms currently account for more than 70% of airline ticket sales; howev...