India, May 22 -- The newly launched variants have been carefully selected and processed to ensure superior taste, texture, and consistency

Zeeba Basmati Rice, from the house of Supple Tek - the world's largest exporter of basmati rice, has announced the launch of two new rice varieties, Sona Masoori and HMT, marking a strategic expansion into the non-basmati segment. This move reinforces Zeeba's vision of becoming a comprehensive rice brand catering to diverse culinary preferences across India and global markets.

Trusted in over 93+ countries worldwide, Zeeba has built a strong reputation for delivering premium quality basmati rice. With the introduction of Sona Masoori and HMT, the brand now aims to extend this trust into everyday con...