India, April 7 -- By Prateek Rastogi, CEO & Co-Founder, Better Nutrition

Walk into any modern Indian kitchen today, and you'll notice something interesting. Alongside atta, rice, and dal, there's often a strip of iron tablets, a multivitamin bottle, or a protein supplement quietly sitting on the shelf. We've normalized food for just taste and supplement intake for nutrition.

This new normal is actually the problem.

We Didn't Always Need Supplements:

For generations, nutrition didn't come from capsules; it came from food. Somewhere along the way, as agriculture scaled for yield and efficiency, the nutritional density of our staples started thinning out. The roti still filled you, the rice still satisfied your hunger, but something conc...