India, Jan. 6 -- The campaign uses humour and familiar moments to spotlight a universal yet rarely acknowledged issue: digestive discomfort caused by whey protein

Wellbeing Nutrition has unveiled 'The Lighter, Quieter Whey', a new brand campaign on its Whey Protein range, designed to be lighter, easier on the gut and suitable for everyday consumption.

The campaign uses humour and familiar moments to spotlight a universal yet rarely acknowledged issue: digestive discomfort caused by whey protein.

Saurabh Kapoor, Co-Founder, Wellbeing Nutrition said: Sports and performance Category is a big focus for us, and protein sits right at the heart of that. But when we listened to people, it was clear that protein isn't just for gym-goers, it's a...