India, June 12 -- The collaboration underscores the growing role of trademark licensing and brand extensions in shaping consumer categories

In a strategic trademark licensing partnership, Vadilal Industries Ltd. and Parle Products have come together to extend one of India's most iconic confectionery brands into the ice-cream category with the launch of Melody Ice Cream. The collaboration brings together Parle's powerful brand equity and Vadilal's category expertise, creating a distinctive offering that reimagines a beloved consumer favourite for a new generation.

The collaboration underscores the growing role of trademark licensing and brand extensions in shaping consumer categories. As brands increasingly seek to unlock new consumptio...