India, Sept. 25 -- Vadilal Industries Ltd., one of India's leading ice cream manufacturers, and Parle Products Pvt. Ltd., makers of the iconic Hide & Seek biscuit, announce a new trademark licensing partnership to launch Vadilal Hide & Seek Ice Cream, bringing the much-loved chocolate-chip and cookie experience of the brand to a new category.

The collaboration combines Vadilal's expertise in ice cream manufacturing, distribution and cold-chain infrastructure with Parle's strong brand equity and consumer recall in biscuits, creating a new consumption occasion for one of India's most recognisable snack brands.

Ravi Makhwana, Chief Marketing Officer, Vadilal said, "Hide & Seek is a brand with tremendous emotional resonance and an unmistak...