Unlocking Traceability and Consumer Engagement with 2D Codes
India, Sept. 25 -- As the food and beverage industry prepares for GS1 Sunrise 2027, the shift from traditional one-dimensional barcodes to GS1 Digital Link-enabled 2D QR codes is set to reshape packaging, traceability and consumer engagement. Beyond serving as a means of product identification, 2D codes can connect physical products with richer data on batches, dates, manufacturing, sustainability and consumer-facing information, while helping manufacturers strengthen operational visibility and supply chain traceability.
For food and beverage manufacturers, however, the transition involves more than simply changing the code printed on packaging. It requires accurate data, integration between enterprise and production systems, reliable p...
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