India, Aug. 26 -- Mountaintribe Foods, maker of Tribe Kombucha- India's homegrown probiotic superdrink, has announced a distribution partnership with Wow! Momo, one of India's largest QSR chains, making Tribe Kombucha available across Wow! Momo's network of 900+ stores in more than 100 cities nationwide.

The tie-up marks one of the largest single retail expansions in Tribe Kombucha's history. It places the brand within Wow! Momo's food menu - a level of retail scale few functional beverage brands in India have achieved.

The collaboration comes as India's functional beverage category gains momentum, driven by rising health consciousness, the "sober-curious" movement, and growing demand for better-for-you alternatives to sugary aerated dr...