India, Jan. 6 -- Arvind Patel, Managing Director, Bharat Vedica - A Patel Venture

The FMCG industry is undergoing a fundamental shift, moving beyond price and volume toward transparency, sustainability, and authenticity. Driven by changing consumer behaviour and a growing preference for natural, traditional, and organic products, brands are now expected to be ethically responsible, environmentally conscious, and socially accountable. For heritage-led FMCG companies, ethical sourcing and meaningful value addition have become essential drivers of trust, differentiation, and long-term relevance in an increasingly conscious marketplace.

The fast-moving consumer goods (FMCG) industry is changing quickly and is experiencing a significant tran...