India, Feb. 28 -- Mithun Majumdar, CEO, 750AD Healthcare Pvt Ltd.

Ever since the primitive times, immunity has been always associated with vaccines, seasonal colds and occasional sickness. However, with the changing lifestyle and awareness, immunity has now become a proactive lifestyle priority rather than a reactive concern. Everyday immunity has now become a fundamental concern for people, and they largely invest in wellbeing, nourishment and long-term healthy habits. This shift is primarily driven by functional nutrition- a lifestyle and nutritional change that supports resilience, immune competence and metabolic balance.

The Shifting Consumer Mindset

Nutrition today is no longer about calorie intake, macronutrients for maintenance ...