India, March 10 -- Scales delivery partners recruitment with a smart move

Swiggy, one of India's largest quick commerce platforms operating across 650+ cities, has achieved a 30 per cent reduction in Cost Per Onboarding (CPO) for delivery partners within three months through a strategic partnership with Clevertize.

"Onboarding delivery partners at our scale is operationally complex, especially across multiple regions and dynamic incentive structures," said Ashutosh Wadhwani, Head of Growth Marketing, Swiggy. To address the challenge, Clevertize deployed a human-first, AI-enabled campaign architecture designed to combine insight with operational scale. The agency created 30 unique stories, developed 35 adaptations per video and delivered...