India, April 13 -- Every batch is tested at a NABL-accredited laboratory for pesticides, fungicides, herbicides, insecticides, and growth regulators

Superplum, the company behind India's first modern farm-to-shelf fruit supply chain, has launched InstaTrace - a first-of-its-kind digital intelligence system that does something no other fruit brand in the world does: it lets consumers see everything.

Every Superplum pack carries a unique QR code. One scan - no app download, no login - and families get the full, verifiable life story of their fruit: where it was grown, who grew it, how it was tested, and how it reached their home. In a market where consumers have been told to just "trust the label," InstaTrace replaces blind faith with ope...