India, March 20 -- Gen Z is placing greater emphasis on protein as part of daily intake, with consumption levels growing at over twice the global average

Redseer, a strategy consulting firm, in its latest report, 'Reinventing Packaged F&B with Quick Commerce,' highlights that India's packaged food and beverages market is entering a new phase of growth, projected to expand to ~$150 billion+ by 2030 from ~$100 billion. Within this evolving landscape, the quick commerce channel alone is expected to scale from $4 billion today to more than $25 billion in GMV by 2030, driven by rising demand for speed, convenience, and high-frequency consumption.

Quick commerce has moved well beyond being a last-minute fulfilment channel. With 50 million+ mo...