India, Sept. 3 -- Prosur will showcase its natural ingredient solutions at FI Asia, demonstrating how manufacturers can "protect food with food" to meet growing demand for cleaner labels in Asia.

Research shows that two-thirds (67 per cent) of consumers in Asia-Pacific are worried about ultra-processed foods, while 62 per cent are worried about levels of additives or preservatives. In both cases, these figures are higher than the global average.

Meanwhile, penetration of food and beverage products with clean-label claims increased by 3 per cent in Asia between 2024 and 2025.

There have also been tighter regulations. For example, a new standard on heavy metals in dried meat products in China will take effect in September. In Indonesia,...